Yulia Afi, a top-notch makeup and hair artist who collaborates with world-renowned brands, celebrities, and magazines, sought Pure Shot to elevate her brand. Our mission: refresh the existing logotype and create a distinctive monogram. Inspired by Yulia Afi’s work, her refined aesthetic, and Yves Saint Laurent’s timeless elegance, we crafted a visual identity that reflects her artistry.
See how inspiration becomes visual identity in our behind-the-scenes article.
Yulia Afi, Makeup & Hair Artist