Yulia Afi, a top-notch makeup and hair artist who collaborates with world-renowned brands, celebrities, and magazines, sought Pure Shot to elevate her brand.

Our mission: refresh the existing logotype and create a distinctive monogram.
Mood Board:

Inspired by Yulia Afi’s work, her refined aesthetic, and Yves Saint Laurent’s timeless elegance, we crafted a brand identity that reflects her artistry.



