EXTEASY

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Branding for Lingerie Brand 
Year
2024
Services
Visual Identity | Web Development | Content Production

EXTEASY, a lingerie brand with established market presence featured in ELLE and showcased at NYFW, approached Pure Shot for brand reinvention. The resulting identity emerges luxurious and sensual, with a touch of mystery — reflecting its New York City origins and embodying MODERN LUXURY philosophy.

Follow the transformation story in our behind-the-scenes article.

‘‘ Pure Shot’s approach to reimagining EXTEASY lingerie was brilliant in its simplicity. Under Olga’s guidance, they first captured our vision for the Curve Trade Show, then seamlessly expanded their scope to elevate our entire brand identity with strategic, creative solutions.

Lera Nikitina, EXTEASY Founder