Yael Designs, an award-winning design house widely recognized for bold, opulent fine jewelry favored by worldwide influencers like Kim Kardashian and featured in prestigious industry publications such as JCK Magazine, approached Pure Shot to create a campaign for their bestselling Borealis and Tesserae collections, inspired by woman, nature, and flowing lights.
Yehouda Saketkhou, the visionary designer, draws his inspiration from the eternal muses: woman, nature, and flowing lights.
For this campaign, we at Pure Shot found our creative spark in the ethereal collaboration between Kaia Gerber and ZARA.
Fortune smiled upon us when we secured the last dress in the city — a fluid dream in ivory silk that seemed destined for our vision. With its graceful flow, captivating slit, whisper-thin straps, and alluring open back, the dress created the perfect canvas for showcasing the jewelry while embodying our philosophy: Highlight your natural beauty with Yael Designs.
We embraced pure elegance in every detail.
The model embodied effortless grace: gentle nude makeup, softly cascading waves, and barefoot simplicity.
The setting was nature’s own gallery — where wild ocean meets rugged shore under a painted sky.
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