CDD merges nature’s beauty with mathematical precision in their jewelry. Using an algorithm by Ukrainian mathematician Georgy Voronoi, they’ve created designs that caught the eye of Vogue, Forbes, Elle, and Harper’s Bazaar. Pure Shot captured the WEB Collection’s versatility, showing how these unisex pieces adapt effortlessly from daily wear to special occasions.

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The shoot concept plays with visual dualities. Through model and product photography, we explored contrasts: femininity meets masculinity in one person portraying unisex appeal, simplicity balances sophistication moving from everyday style to evening elegance.

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The model styling reflects the concept: loose hair and white tank top with bold gaze transform into sleek hairstyle and black coat with gentle pose.

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The product shots echo this duality: delicate glass contrasts rugged stone in artistic displays.

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